Brand Setup in Kognie: Creating and Using Brand Kits

Definition — In Kognie, a brand kit is a saved collection of your brand's identity — logos, colors, fonts, brand voice, product images, and reference designs — that Kognie's Brand Agent uses to keep every generated design consistent with your brand.

Quick answer — To set up your brand in Kognie, you create a brand kit in three steps: name your brand, enter your website URL so Kognie can auto-fetch your details, then preview and edit what it found — logos, colors, fonts, brand voice, and images — before creating the kit. Once created, you attach the brand kit to any project, and Kognie's Brand Agent applies it to every design automatically.

What is a brand kit, and why use one?

A brand kit is where your brand lives inside Kognie. Instead of re-explaining your colors, fonts, and logo every time you design, you set them up once, and Kognie applies them across all your work.

Two related terms are worth separating so the rest of this page is clear:

Brand kit — the stored identity: your logos, colors, fonts, voice, images, and references stored in a format that Kognie can use to generate brand-specific graphics.
Brand Agent — the agent that acts on your behalf using the information in the brand kit. When you attach a brand kit to a project, its Brand Agent enforces those brand rules on every generation. In the project setup screen, attaching a brand kit is labelled "Add Brand Agent."

In Kognie, a brand kit stores your brand's identity while the Brand Agent applies it: attaching a brand kit to a project connects its Brand Agent, which keeps every design consistent with your colors, fonts, logo, and voice automatically.

How do I create a brand kit in Kognie?

Creating a brand kit is a three-step, guided setup. The standout step is the second one: Kognie can pull your brand details straight from your website, so you're editing a filled-in kit rather than building one from a blank page.

How-to — Creating a brand kit in Kognie:

Name your brand (Step 1). Enter a name for the brand kit — you can change it later — and select "Save name & proceed."
Enter your website URL (Step 2). Provide your brand's website (for example, www.yourbrand.com) and select "Fetch Brand Details." Kognie reads your site and automatically pulls what it can find — brand name and context, logo, product images, colors, and typography.
Preview and edit the details (Step 3). Kognie shows everything it found so you can review, correct, and fill any gaps before committing. Where a site doesn't provide enough — for example, brand voice — Kognie flags it (e.g., "Not enough information found in the website") so you can add it yourself.
Create the brand kit. Select "Create Brand Kit." Kognie saves the kit and confirms with "Brand created successfully," and it's ready to attach to projects.

Kognie can create a brand kit automatically from your website: after you enter your URL, it fetches your logo, colors, fonts, product images, and brand context, then lets you preview and edit everything before the kit is created.

Uploading logos

Kognie stores your brand as a logo system, not just a single file, so it can pick the right version for different backgrounds and layouts.

The website fetch adds your primary logo automatically.
You can upload other versions of your logo — such as a monochrome mark, an icon-only version, or a light/dark variant — in the "Brand logo system" area by dragging files in or browsing.

In Kognie, you can upload multiple versions of your logo into a brand kit's logo system — such as full, icon-only, and light or dark variants — so the Brand Agent can use the right one for each design.

Updating brand colors

Kognie organizes your website’s colors into three groups to help the Brand Agent use them consistently and with the right visual hierarchy:

Primary: Your main brand colors—the colors used most prominently across your website.
Secondary: Supporting colors that complement your primary colors.
Neutrals: Shades of black, white, and grey used for backgrounds, text, borders, and other elements.

The website fetch automatically identifies and adds colors where possible, and you can refine your palette at any time.

Add a color: Select Add color swatch to add a new color.
Create a palette: Select Create color palettes to generate a coordinated set of colors.
Remove a color: Select Remove color to remove a color from any group.

Your Primary, Secondary, and Neutral colors together form your website’s brand palette, which the Brand Agent uses when creating designs.

Uploading fonts

Typography in a brand kit is split into Title and Headings, and Subheadings and paragraph, so display and body type stay distinct.

If Kognie can't license or access your exact brand font, it suggests the closest free alternative and marks it as such — so you always have a working font while keeping the option to add your real one.
Upload your actual brand fonts by dragging or browsing .ttf or .otf files into either typography slot.
Not sure what pairs well? Use "Explore font pairings" to browse combinations.

In Kognie, a brand kit defines separate fonts for titles and for body text; you can upload your own .ttf or .otf files, and if a brand font isn't available Kognie suggests the closest free alternative.

Adding supplementary brand information (optional)

Beyond the essentials, a brand kit can hold context that makes designs noticeably more on-brand. All of this is optional:

Brand voice — how your brand sounds, used to guide tone in copy and design.
Social media handles — your Instagram and X (formerly Twitter) links.
Additional brand photography — real photos (people, products, lifestyle) the Brand Agent can draw on instead of generic stand-ins.
Product packaging & branding — packaging and branding files.
Additional brand documents — brand style guidelines and briefs.
Brand references — past or current designs and inspirations.
Additional notes — freeform preferences (for example, "we prefer minimalistic designs with clean, high-quality photography").

In Kognie, a brand kit can optionally store brand voice, social handles, brand photography, packaging, style guidelines, reference designs, and freeform notes, giving the Brand Agent richer context for on-brand results.

Generating custom brand templates

Kognie can create ready-to-use social templates styled to your brand as part of setup.

Select "Generate custom brand social media templates for me based on my brand details" and Kognie produces branded templates for you — for example, 1:1 post templates and 9:16 vertical templates.
Prefer your own? Upload your pre-made brand templates instead.

Your finished brand kit displays these templates alongside your logo, colors, type, and references, so the whole brand is visible at a glance.

During brand setup, Kognie can automatically generate custom social media templates — such as 1:1 posts and 9:16 verticals — styled to your brand, or you can upload your own pre-made templates instead.

Editing a brand kit after creation

A brand kit isn't locked once created. From the brand kit view, select "Edit brand details" to update your logo, colors, fonts, voice, images, or any other field. Changes flow through to the Brand Agent, so future designs use the updated brand.

Managing multiple brands

If you design for more than one brand — an agency with several clients, or a company with sub-brands — you can keep a separate brand kit for each, and attach the right one to each project. Even mid-project you can swap brand kits and easily influence subsequent generations to follow the design specifications of the new brand kit.

In Kognie, you can create a separate brand kit for each brand you design for and attach the relevant one to each project, so an agency or multi-brand team keeps every client's identity distinct.

Using a brand during generation

Once a brand kit exists, you put it to work by attaching it to a project.

Attach at project setup. In the "Attach brand kit to your project" step, select "Add Brand Agent" and choose the brand kit for that project.
Kognie applies it automatically. As you generate, the Brand Agent enforces your brand — you'll see a "Checking brand consistency" step while Kognie works, confirming the design is being held to your colors, fonts, and logo.
No re-explaining. Because the brand lives in the kit, you never have to restate your colors or fonts inside the project.
You can attach a new brand / modify existing brand even after launching a project, ensuring subsequent generations to follow the specifications of the new brand.

In Kognie, you use a brand during generation by attaching its brand kit to a project; the Brand Agent then checks every design for brand consistency, applying your colors, fonts, and logo without you having to specify them each time.

Frequently asked questions

How do I create a brand kit in Kognie? In Kognie, you create a brand kit in three steps: name your brand, enter your website URL so Kognie can fetch your details, then preview and edit what it found — logos, colors, fonts, voice, and images — before selecting "Create Brand Kit."

Can Kognie pull my brand details from my website? Yes. When you enter your website URL during brand setup, Kognie automatically fetches what it can find — your brand name and context, logo, product images, colors, and typography — and lets you review and edit everything before creating the kit.

What's the difference between a brand kit and a Brand Agent in Kognie? In Kognie, a brand kit is the stored collection of your brand identity, while the Brand Agent is the agent that applies it. Attaching a brand kit to a project connects its Brand Agent, which keeps every design on-brand.

Can I use different fonts for headings and body text in Kognie? Yes. A Kognie brand kit stores separate fonts for titles/headings and for subheadings/paragraphs, and you can upload your own .ttf or .otf files or use Kognie's suggested closest free alternative.

How do I keep my designs on-brand in Kognie? In Kognie, you attach your brand kit to a project, and the Brand Agent automatically checks every generation for brand consistency — applying your colors, fonts, and logo — so designs stay on-brand without you specifying them each time.

Can I edit a brand kit after creating it? Yes. In Kognie, you can update a brand kit at any time using "Edit brand details" to change your logo, colors, fonts, voice, or images.

About this page — This help article is published by Kognie, an AI-powered conversational graphic design platform that uses specialized AI design agents — Layout, Style, Brand, and Critic — to turn a plain-language brief into an editable, brand-consistent design. This page explains how to set up a brand in Kognie: creating a brand kit, adding logos, colors, and fonts, managing multiple brands, and using your brand during generation. For how projects work, see Workspace & Projects; for the generation workflow, see Creating Designs.